Luna Rossa and Prada, a successful marriage in the name of sustainability

Luna Rossa and Prada, a successful marriage in the name of sustainability

The combination between Luna Rossa and Prada tells of the ever fertile encounter between the world of fashion and that of sport. The adventure of the Silver Bullet, which began almost 25 years ago, is experiencing a new surge today: the adrenaline of another America's Cup final. Alongside the team of sailors, there is always the famous made in Italy brand, which has signed the technical uniforms, with a perfect fusion of elegance, quality and technology.

- Italian they return to discover themselves as a people of passionate sailors. Merit of Red Moon, the made in Italy catamaran that gives 25 years sail the seas of regattas most important in the world. And periodically it makes an entire country dream. Luna Rossa, however, also means Prada, a historical name, which brings to mind all the elegance and style of Italian fashion. A luxury signature, therefore, which is expressed in a collection designed specifically for sailors. Technical clothing able to coexist perfectly aesthetic taste ed sporting efficiency.

A 20 year long dream 

To many it seemed like a step back in time, an exciting déjàvu. The February 21 last, in the heart of the Italian night, Luna Rossa has won the Prada Cup and the consequent access to the challenge against Emirates Team New Zeland. And the minds of all those who followed the event on TV raced to February of 2000, when the fledgling Italian boat challenged the New Zealand giant in the final of the XXX America's Cup. The epic ended in defeat, but Luna Rossa, born only 3 years earlier from an intuition of Paolo Bertelli, carved out a prominent place in the international world of sailing. Thus was born the myth of Silver Bullet, the silver bullet, as the tricolor sail was nicknamed. That first exploit was followed by two decades of competitions and experiments, of successes and defeats, in a continuous tension towards the future and towards improvement, as sport teaches.

An avant-garde capsule collection for 2021 

In his 25 years of business, Luna Rossa and her crew have always had next door Prada, who also signed the technical clothing used during the regattas. On the occasion of the 2021 adventure, the high fashion brand made in Italy, in collaboration with The Woolmark Company, he made a capsule collection hinged on three pillars: style, efficiency and sustainability. High technology at the service of elegance and sporting performance. The main material used is the Merino wool, combined, in the case of the garments most exposed to the waves, with a waterproof membrane resistant up to 11 columns of water. Equally innovative and performing are the shoes, which Prada has designed together with Adidas, solid and flexible sneakers. Once again, therefore, the union between sport and high fashion proves to be successful, in every sense.



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