Fashion solidarity with the Ukrainian people

Fashion solidarity with the Ukrainian people

The world of fashion clings to the Ukrainian people, bombed by Russia. Certificates of closeness and solidarity initiatives are multiplying.

Indignation and solidarity, even the fashion world takes sides against the bombs in Ukraine 

The Russian bombings in Ukraine began in conjunction with two important fashion weeks, that of Milan and that of Paris. The fashion houses have raised their voices against the conflict, in support of the population under attack. There are numerous solidarity initiatives, from Armani to Balenciaga, from Valentino to Gucci.


Show must go on, sang Freddy Mercury. The need to go on with the show, however, cannot mean turning away, especially when an atrocious and sudden war. On February 24, when Russia has decided to start bombing Ukraine, in Milan was in full swing the Fashion Week, international event dedicated to the presentation of the new collections by the main brands. Despite the anguish over the news from Eastern Europe, it was chosen to continue with the fashion shows and scheduled events. On the other hand, as he explained Ralph Toledano at the opening of the Parisian event, “the show can continue with solemnity and sobriety, and can be a food for thought in these dark times; The ability to express oneself creatively is based on the principle of freedom, and the role of fashion is to contribute to individual and collective emancipation in our societies ".

From Armani to Balenciaga, fashion embraces Ukraine

Stylists and professionals, however, did not hesitate to make theirs heard voice against the conflict e in support of the Ukrainian population. The first big name to launch a clear message was Giorgio Armani, who has decided to have their models parade in a absolute silence. No music, no sounds, just the clicking of shoes on the catwalk. A silent scenography, a sign of pain and respect. The position expressed by is also clear and sharp Balenciaga via social media. A few hours after the outbreak of the conflict, in fact, the Instagram account of the famous fashion house was emptied of all the old photos and a single post appeared on the feed, with the colors of the flag of Ukraine. In addition, news about the conflict is regularly spread in the stories.

Solidarity is multiplying for refugees and refugees 

Beyond the symbolic gestures, with the passing of the days the solidarity initiatives. Valentino, for example, in association with the National Chamber of Italian Fashion He donated half a million euros to support UNHCR action in Ukraine, committed to safeguarding human lives and protecting the rights of refugees. The United Nations Organization itself received a large donation from Kering, parent company of Balenciaga. Similar choice also for Gucci. The Italian fashion house, in fact, through its Chime for Change, a permanent campaign against gender discrimination, has chosen to donate 500mila euros to UNHCR itself. Important figures, which will make it possible to get to Ukraine and neighboring countries basic aid, such as blankets, sleeping mats, family tents, winter kits, sleeping bags, water cans, health and hygiene items, baby kits, and solar powered lamps.


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