This close of 2020 is proving to be a very fertile period for Saveone. Full of news, projects, investments. We are not for a moment with our hands in hand, but on the other hand he who hesitates is lost, especially at such a difficult time globally. And personally, since I started this adventure, choosing to focus on me, on my talent and on the world of fashion, I have never stopped insisting.
Anyone who thought that Saveone was a flash in the pan has had to change his mind. Today we are a beloved brand, continuously growth and constantly development. You are increasingly choosing us with satisfaction. And in the midst of all this movement of ideas and projects, I feel the need to write down a few lines in the first person, to tell you about the intuitions and values that inspired me in this adventure, and continue to be the engine of Saveone.
Made in Italy fashion at affordable prices
Il made in Italy, first of all. But the real one, at 360 degrees, which does not compromise. The Saveone collections are Italian from start to finish. Because the raw materials are Italian and the artisans who make them are Italian. Not to mention the design of the models, which I and Valerio, my friend and partner, take care of directly. On the other hand, if you really want to sell Made in Italy without making fun of anyone, you have to do this: ensure that each garment is 100% born and developed in Italy. And we can also do it by maintaining gods affordable prices at all, because we have completely cleared the steps intermediate: each garment or accessory passes directly from the manufacturer to the end customer. We believe so much in this philosophy that we will continue to invest in this direction. I anticipate it, for 2021 we are working on special collections in collaboration with companies and stylists who work only made in Italy.
Style suitable for every man, on every occasion
The other pillar I always have on is the versatility of Saveone proposals. Our goal is to speak to all men and give them the opportunity to find clothes suitable for all situations: work, free time, special occasions. Every man, regardless of style or age, must be able to dress with Made in Italy signed Saveone. It is the same idea that we try to convey in all our communication and marketing campaigns, with which we drop our clothes in everyday life, in situations that are experienced every day. According to some, this aspiration to be transversal is a sign of little personality. The truth is just the opposite, because it is a sign of strength: we produce more, in the belief that the products will be snapped up anyway. And then we also do a favor to many women, who will find it easier to find the right gift for their man.
Invest without fear
I said it at the beginning: since he was born, Saveone has never stopped. Investing was the watchword of these years and continues to be. Collection after collection, for example, we have perfected the logistics, optimizing processes and warehouse and size management, improving production and delivery times, implementing order tracking. All this results in better customer service, which we also support with active assistance 7 days a week. We have also invested a lot in research, to offer ever better fashion lines, both in terms of fabrics, style and workmanship. And searching, for us, also means opening up to eco-sustainability, then use fabrics that can enter the circuit of the recycling and then do not burden the environment. Finally, with the communication sector, to which we have dedicated and are dedicating great efforts in the awareness that it is a fundamental tool for communicating with people. Next stop? The dream of a lifetime: two physical stores, one to Rome and the other a Milan. We will talk about it again soon.